44bba Privacy Policy — How We Collect, Use, and Protect Your Personal Information
At 44bba, your privacy is treated as a fundamental right, not an afterthought. This Privacy Policy explains in plain English exactly what data we collect, why we collect it, how long we keep it, and the rights you hold over your own information.
Privacy Principles at a Glance
These cards summarise the core principles that guide how 44bba handles your personal data. The full legal text in each section below takes precedence in all cases.
Data Minimisation
44bba collects only the personal information that is genuinely necessary to provide the Services, verify your identity, and comply with applicable legal obligations. We do not collect data speculatively or sell it to advertisers.
Secure Storage
All personal data stored by 44bba is protected using 256-bit SSL encryption in transit and AES-256 encryption at rest. Passwords are stored as salted cryptographic hashes and are never visible to any member of staff.
No Data Selling
44bba does not sell, rent, or trade your personal data to third-party marketers, data brokers, or advertising networks. Your information is shared only with the verified service providers required to deliver the platform.
Your Rights
You have the right to access, correct, and request the deletion of your personal data held by 44bba, subject to our legal retention obligations. Submit requests to [email protected] and we will respond within 30 days.
Transparent Purpose
Every category of data we collect is linked to a specific, documented purpose. We do not repurpose data for uses that are incompatible with the original reason for collection without obtaining fresh consent from you.
Defined Retention
44bba retains personal data only for as long as it is needed to fulfil the purpose for which it was collected, or as required by applicable law. Account data is deleted within 90 days of a verified account closure request.
1 Who We Are
44bba operates the online casino and sports betting platform accessible at 44bba.io (the "Platform"). For the purposes of this Privacy Policy, 44bba acts as the data controller in respect of all personal data collected from users who register, deposit funds, or otherwise interact with the Platform.
This Privacy Policy applies to all users of the 44bba Platform, including registered account holders, visitors who browse without registering, and individuals who contact our support team via email or live chat. It covers data collected through the website, any mobile-optimised interface, and any future app distribution channel.
2 Data We Collect
44bba collects personal data across several categories, each tied to a specific operational or legal purpose. The table below summarises the main data types collected from registered players:
| Data Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, national ID number, passport number | Account registration, KYC age and identity verification |
| Contact Data | Email address, mobile phone number, city of residence | Account communications, support, security notifications |
| Financial Data | bKash/Nagad/Rocket wallet number, bank account name, transaction reference numbers | Payment processing, withdrawal verification, AML compliance |
| Technical Data | IP address, browser type, device model, operating system, session timestamps | Security, fraud detection, platform performance optimisation |
| Usage Data | Games played, bet history, login frequency, session duration | Responsible gaming monitoring, personalisation, product improvement |
| Communications Data | Support chat transcripts, email correspondence | Dispute resolution, quality assurance, fraud investigation |
| Verification Documents | Scanned copy of NID card, selfie, utility bill | KYC compliance, proof of address, age verification |
Where 44bba asks you to provide personal data and you choose not to do so, we may be unable to provide certain services — for example, processing a withdrawal where KYC documentation has not been submitted.
3 How We Collect Data
3.1 Data You Provide Directly
The majority of personal data 44bba holds about you is information you provide directly when you register an account, complete KYC verification, make a deposit or withdrawal, contact customer support, or respond to a survey or promotion. This includes all identity, contact, financial, and verification document data listed in Section 2.
3.2 Automated Data Collection
When you access the 44bba Platform, our servers automatically record certain technical information about your device and browsing session. This includes your IP address, the URL you visited prior to arriving at our platform, your browser type and version, screen resolution, and the date and time of your visit. This data is collected using server logs, session cookies, and analytics tools as described in Section 7.
3.3 Data From Third Parties
44bba may receive personal data about you from third-party sources in limited circumstances, including:
- Payment providers (bKash, Nagad, Rocket, Upay, and banking partners) who confirm the status of a transaction or flag a payment anomaly.
- Identity verification and KYC service providers who process document scans and return a verification result.
- Fraud prevention and AML screening services that cross-reference your data against watchlists or sanctions databases.
- Affiliate or referral partners who provided your initial referral to the 44bba Platform, limited to a session token or referral code — no sensitive personal data is received via this channel.
4 Legal Basis for Processing
44bba processes your personal data on one or more of the following legal bases, depending on the specific processing activity:
- Contractual necessity: Processing that is required to fulfil our agreement with you — for example, creating your account, processing deposits and withdrawals, and settling bets.
- Legal obligation: Processing required to comply with applicable law — for example, KYC identity verification, AML transaction monitoring, and retention of financial records.
- Legitimate interests: Processing that serves a genuine business interest that does not override your privacy rights — for example, fraud detection, platform security, responsible gaming monitoring, and service improvement analytics.
- Consent: Where we rely on your freely given consent — for example, sending you promotional emails or SMS notifications about offers. You may withdraw this consent at any time by contacting support or updating your account notification preferences.
5 How We Use Your Data
44bba uses the personal data it collects for the following specific purposes:
5.1 Account Administration
We use your identity and contact data to create and maintain your 44bba account, authenticate your login sessions, send you account-related notifications (including security alerts, deposit confirmations, and withdrawal updates), and respond to support enquiries.
5.2 Payment Processing
Financial data is used exclusively to process your deposits via bKash, Nagad, Rocket, Upay, and banking partners, and to execute withdrawal requests to verified payment accounts registered in your name. We do not store full payment card numbers on our servers.
5.3 Identity Verification and Compliance
We use identity data and verification documents to confirm that you meet the minimum age requirement of 21 years, to comply with Know Your Customer (KYC) obligations, and to satisfy Anti-Money Laundering (AML) screening requirements. These processes may involve sharing limited identity data with licensed third-party verification providers.
5.4 Responsible Gaming
Usage and behavioural data is analysed to identify patterns that may indicate problem gambling behaviour. Where such patterns are detected, 44bba may proactively reach out to offer responsible gaming tools such as deposit limits, cooling-off periods, or self-exclusion. This processing is in the legitimate interests of both the platform and the wider public.
5.5 Security and Fraud Prevention
Technical data — including IP addresses, device fingerprints, and session behaviour — is used to detect and prevent unauthorised account access, bonus abuse, multi-accounting, money laundering, and other fraudulent activities. Suspicious activity may be flagged for manual review by our compliance team.
5.6 Marketing Communications
Where you have provided consent, 44bba may send you promotional emails or SMS messages about new games, seasonal offers, and reload bonuses. You may opt out of marketing communications at any time by contacting [email protected] or following the unsubscribe link in any promotional message.
6 Data Sharing and Disclosure
44bba does not sell your personal data. We share personal data only with the following categories of recipients, and only to the extent necessary for the stated purpose:
- Payment processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Visa, and Mastercard, strictly for the purpose of processing transactions.
- KYC and identity verification providers: Licensed third-party services that process identity documents and return a pass/fail verification result. These providers operate under strict data processing agreements.
- AML and fraud screening services: Providers that cross-reference transaction data and identity information against sanctions lists and fraud databases.
- Game software providers: Pragmatic Play, Evolution Gaming, Ezugi, NetEnt, Microgaming, Spribe, and other certified providers may receive a session token and anonymous player identifier to enable game functionality. They do not receive your full name, contact details, or financial data.
- Legal and regulatory authorities: Where 44bba is required by law, court order, or regulatory direction to disclose personal data, we will comply with such requirements and, where legally permitted, notify you of the disclosure.
- Platform infrastructure providers: Cloud hosting, content delivery, and database services that process data on our behalf under binding data processing agreements that prohibit any independent use of your data.
7 Cookies and Tracking Technologies
7.1 What Are Cookies
Cookies are small text files placed on your device by a website when you visit it. 44bba uses cookies and similar tracking technologies (including local storage and session tokens) to maintain your login session, remember your preferences, and collect anonymous analytics data about how the platform is used.
7.2 Types of Cookies We Use
- Strictly necessary cookies: Required for the platform to function. These include session authentication tokens, CSRF protection tokens, and load-balancing cookies. These cannot be disabled without breaking core functionality.
- Analytics cookies: Used to collect anonymous data about page views, session durations, and navigation paths. This data helps 44bba identify usability issues and improve the platform experience. No personally identifiable information is stored in analytics cookies.
- Preference cookies: Store non-sensitive user preferences such as your selected language, display settings, and last-visited game category so the platform remembers your preferences between sessions.
- Fraud detection cookies: Help identify suspicious or automated browsing patterns that may indicate bot activity, multi-accounting, or other fraudulent behaviour.
7.3 Managing Cookies
You may control or disable non-essential cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the 44bba Platform — for example, disabling session cookies will prevent you from staying logged in. For detailed instructions on managing cookies in your specific browser, consult your browser's help documentation.
8 Data Retention
44bba retains personal data for no longer than is necessary to fulfil the purpose for which it was collected, unless a longer retention period is required by applicable law. The following retention periods apply as a general guide:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account and identity data | Duration of account + 5 years post-closure | AML and KYC legal obligations |
| Financial transaction records | 7 years from transaction date | Financial record-keeping requirements |
| Bet and game history | 5 years from each event date | Dispute resolution, regulatory audit |
| Support communications | 3 years from last interaction | Dispute resolution, quality assurance |
| Technical / server log data | 12 months on a rolling basis | Security and fraud detection |
| Marketing consent records | Until consent is withdrawn + 1 year | Evidence of lawful marketing basis |
When a retention period expires, data is securely deleted or anonymised so that it can no longer be associated with any identifiable individual.
9 Your Privacy Rights
Subject to applicable law and any overriding legal obligations on 44bba's part, you hold the following rights in respect of your personal data:
- Right of access: You may request a copy of all personal data 44bba holds about you, free of charge, within 30 days of your request.
- Right to rectification: You may ask us to correct any inaccurate or incomplete personal data held about you. For contact details, you may update these directly in your account settings.
- Right to erasure: You may request deletion of your personal data where it is no longer needed for its original purpose, where you have withdrawn consent (for consent-based processing), or where the data has been unlawfully processed. This right is subject to our retention obligations under applicable law.
- Right to restrict processing: You may ask us to suspend the processing of your data in certain circumstances — for example, while a dispute about its accuracy is being resolved.
- Right to data portability: Where processing is based on consent or contract and is carried out by automated means, you may request a machine-readable copy of your data for transfer to another service.
- Right to object: You may object to processing based on legitimate interests, including profiling for responsible gaming purposes, though 44bba may need to continue certain processing to comply with legal obligations.
- Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing that took place before withdrawal.
10 Children's Privacy
The 44bba Platform is strictly intended for adults aged 21 and above. We do not knowingly collect personal data from any person under the age of 21. If you are under 21, you must not use the 44bba Platform or provide any personal information to us.
If 44bba becomes aware that personal data has been collected from a person under 21 — for example, as a result of a KYC check revealing false age information — that account will be closed immediately, all associated data will be securely deleted to the extent permitted by law, and any balances will be forfeited in accordance with our Terms & Conditions.
11 Security Measures
44bba implements a layered set of technical and organisational security controls designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Our security infrastructure includes:
- 256-bit SSL/TLS encryption for all data in transit between your device and our servers.
- AES-256 encryption for sensitive data stored at rest, including KYC documents and financial records.
- Cryptographic hashing with per-user salting for all stored account passwords.
- Multi-factor authentication options for account login to reduce the risk of credential compromise.
- Role-based access controls ensuring that 44bba staff can access only the data necessary for their specific job functions.
- Regular automated vulnerability scanning and scheduled penetration testing of platform infrastructure.
- 24/7 intrusion detection and anomaly monitoring systems that flag unusual access patterns in real time.
While 44bba takes all reasonable steps to protect your data, no internet transmission or electronic storage system is 100% secure. You can contribute to your own account security by using a strong, unique password, not sharing your login credentials, and enabling two-factor authentication where available.
12 Third-Party Links
The 44bba Platform may contain references to, or contextual descriptions of, third-party services such as payment providers (bKash, Nagad) and game studios (Pragmatic Play, Evolution Gaming). This Privacy Policy applies solely to data processed by 44bba on its own platform. Third-party services and providers have their own privacy policies that govern their handling of your data when you interact with them directly.
44bba is not responsible for the privacy practices, content, or security of any third-party service. We recommend reviewing the privacy policy of any third-party provider before submitting personal information directly to them.
13 Changes to This Privacy Policy
44bba reserves the right to update this Privacy Policy at any time to reflect changes in applicable law, our data processing practices, or the services we offer. All revisions will be published on this page with an updated effective date. For material changes that significantly affect your privacy rights or the way we process your data, 44bba will use reasonable efforts to notify registered players via the email address associated with their account prior to the changes taking effect.
Your continued use of the 44bba Platform following the publication of a revised Privacy Policy constitutes your acknowledgement of the updated terms. If you do not agree with any changes, you should cease using the platform and contact support to close your account.
14 Contact Us
For any questions, concerns, or requests relating to this Privacy Policy or 44bba's data processing practices, please contact our Data Protection team using the details below:
- Email: [email protected]
- Subject line (for privacy matters): Privacy Rights Request
- Support Hours: 24 hours a day, 7 days a week
- Response Time: We aim to respond to all privacy-related enquiries within 30 calendar days of receipt, in accordance with Bangladesh Standard Time (BST, UTC+6)
Questions About Your Data? We Are Here.
If anything in this Privacy Policy is unclear, our support team is available 24/7. You can also read our FAQ, review our Terms & Conditions, or head to the casino and start playing today. 21+ only.